Building in public has become one of the most rewarding practices in my workflow. Here’s why I think every creator should consider it.
Table of contents
Open Table of contents
What Is Building in Public?
Building in public means sharing your creative process openly. Instead of working in isolation and revealing a polished final product, you share progress updates, challenges, decisions, and learnings along the way.
The Benefits
Accountability
When you tell people what you’re working on, you’re more likely to follow through. Public commitment creates a healthy pressure to ship.
Feedback Loops
Early feedback helps you course-correct before investing too much time in the wrong direction. Your audience becomes a sounding board.
Community
People connect with authenticity. Sharing your struggles alongside your wins builds genuine relationships with fellow creators and potential users.
Documentation
Your public updates become a natural log of your journey. Looking back, you’ll have a detailed record of how your project evolved.
Getting Started
- Pick a platform — A blog, Twitter/X, or a newsletter all work well
- Set a cadence — Weekly updates are a good starting point
- Be honest — Share failures and pivots, not just victories
- Engage — Respond to comments and questions
Final Thoughts
You don’t need a massive audience to benefit from building in public. Even sharing with a small group of peers can provide accountability and feedback. The best time to start is now.